Events with purpose. Brands with presence.

King & Cricket is the brain child of Shannon Hawn - a mini agency that brings ideas to life through bold design and unforgettable experiences. We activate brands with creative campaigns, style and shape events from concept to confetti, and handle all the brand details that turn great ideas into “you had to be there” moments.

From branding to big days, we make magic happen.

Whether launching a campaign, hosting a community event, or creating a standout experience, King & Cricket delivers the event design it takes to make every moment unforgettable.

Etsy Store

So, what is brand activation?

Brand activation is how a brand comes alive — through experiences that get people to engage, feel something, and remember you.

In practice, brand activation can look like:

Pop-ups or installations that immerse people in the brand’s world
Community events that align with the brand’s values
Branded materials like signage, props, merch or displays
Interactive campaigns (photo moments, DIY stations, tasting booths, etc.)
Influencer or street-level engagement
Experiential marketing that invites people to participate rather than just watch